Noir Room®
Noir Room®
Noir Room®
Back to work
Back to work
Back to work
Introduction
Noir Room® is a coffee bar and record shop in Dubai, open from eight in the morning to one at night. By day it serves coffee over the counter. After dark, the same room hosts listening sessions and jazz nights. The owners wanted one identity for both.
Introduction
Noir Room® is a coffee bar and record shop in Dubai, open from eight in the morning to one at night. By day it serves coffee over the counter. After dark, the same room hosts listening sessions and jazz nights. The owners wanted one identity for both.
Introduction
Noir Room® is a coffee bar and record shop in Dubai, open from eight in the morning to one at night. By day it serves coffee over the counter. After dark, the same room hosts listening sessions and jazz nights. The owners wanted one identity for both.
Client
Noir Room® Coffee and Vinyl
Client
Noir Room® Coffee and Vinyl
Client
Noir Room® Coffee and Vinyl
Location
Dubai, UAE
Location
Dubai, UAE
Location
Dubai, UAE
Timeline
1 Week
Timeline
1 Week
Timeline
1 Week
Year
2024
Year
2024
Year
2024
The challenge
A coffee bar wants to look warm at eight in the morning. A record night wants to look good on a flyer at midnight. Most places that do both end up with two logos.
Everything also had to print in one colour, on paper cups, kraft bags, record labels and cheap street flyers.
The challenge
A coffee bar wants to look warm at eight in the morning. A record night wants to look good on a flyer at midnight. Most places that do both end up with two logos.
Everything also had to print in one colour, on paper cups, kraft bags, record labels and cheap street flyers.
The challenge
A coffee bar wants to look warm at eight in the morning. A record night wants to look good on a flyer at midnight. Most places that do both end up with two logos.
Everything also had to print in one colour, on paper cups, kraft bags, record labels and cheap street flyers.
The approach
Mara drew a heavy wordmark that stacks into a square for cups and signs. She added a character to carry the rest: a shaggy listener in headphones who holds a record on the street sign, sits between speakers on the tee and lies down on the tote.
Everything is black on white, or black on kraft. One colour keeps the print cheap, so the cups, bags and sleeves can come from different printers and still match.
The night side uses the same parts: the lightbox over the door, the session flyers, a house record with the character on the label, and a tee for the jazz nights.
The approach
Mara drew a heavy wordmark that stacks into a square for cups and signs. She added a character to carry the rest: a shaggy listener in headphones who holds a record on the street sign, sits between speakers on the tee and lies down on the tote.
Everything is black on white, or black on kraft. One colour keeps the print cheap, so the cups, bags and sleeves can come from different printers and still match.
The night side uses the same parts: the lightbox over the door, the session flyers, a house record with the character on the label, and a tee for the jazz nights.
The approach
Mara drew a heavy wordmark that stacks into a square for cups and signs. She added a character to carry the rest: a shaggy listener in headphones who holds a record on the street sign, sits between speakers on the tee and lies down on the tote.
Everything is black on white, or black on kraft. One colour keeps the print cheap, so the cups, bags and sleeves can come from different printers and still match.
The night side uses the same parts: the lightbox over the door, the session flyers, a house record with the character on the label, and a tee for the jazz nights.
Results
Results
Results
012345678901234567890123456789
colour on every printed piece
012345678901234567890123456789h
a day under one identity
012345678901234567890123456789
flyers the staff made in month one
Noir Room® opened with one identity for both shifts. The staff make each new flyer from the same type and character, without us.
Counted a month after opening, from the printer’s orders.
012345678901234567890123456789
colour on every printed piece
012345678901234567890123456789h
a day under one identity
012345678901234567890123456789
flyers the staff made in month one
Noir Room® opened with one identity for both shifts. The staff make each new flyer from the same type and character, without us.
Counted a month after opening, from the printer’s orders.
012345678901234567890123456789
colour on every printed piece
012345678901234567890123456789h
a day under one identity
012345678901234567890123456789
flyers the staff made in month one
Noir Room® opened with one identity for both shifts. The staff make each new flyer from the same type and character, without us.
Counted a month after opening, from the printer’s orders.
Client quote
5.0/5
“People come in for a coffee in the morning and come back at night for the records, and they know it’s the same place.”
Karim Nassar
·
Co-owner, Noir Room®
Client quote
5.0/5
“People come in for a coffee in the morning and come back at night for the records, and they know it’s the same place.”
Karim Nassar
·
Co-owner, Noir Room®
Client quote
5.0/5
“People come in for a coffee in the morning and come back at night for the records, and they know it’s the same place.”
Karim Nassar
·
Co-owner, Noir Room®
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call