Salty
Salty
Salty
Back to work
Back to work
Back to work
Introduction
Salty is a two-founder food brand in Amsterdam that sells flavoured salts: spicy, lemon and rosemary. The founders wanted them in the snack aisle, next to cereal and crackers, not on the spice rack. The budget covered one box structure for all three.
Introduction
Salty is a two-founder food brand in Amsterdam that sells flavoured salts: spicy, lemon and rosemary. The founders wanted them in the snack aisle, next to cereal and crackers, not on the spice rack. The budget covered one box structure for all three.
Introduction
Salty is a two-founder food brand in Amsterdam that sells flavoured salts: spicy, lemon and rosemary. The founders wanted them in the snack aisle, next to cereal and crackers, not on the spice rack. The budget covered one box structure for all three.
Client
Salty
Client
Salty
Client
Salty
Location
Amsterdam, Netherlands
Location
Amsterdam, Netherlands
Location
Amsterdam, Netherlands
Timeline
1 Week
Timeline
1 Week
Timeline
1 Week
Year
2025
Year
2025
Year
2025
The challenge
Salt is cheap and looks the same in every jar. On a spice rack, the price decides.
In the snack aisle, the box sits next to cereal packs twice its size. It has to be seen from the end of the aisle.
The challenge
Salt is cheap and looks the same in every jar. On a spice rack, the price decides.
In the snack aisle, the box sits next to cereal packs twice its size. It has to be seen from the end of the aisle.
The challenge
Salt is cheap and looks the same in every jar. On a spice rack, the price decides.
In the snack aisle, the box sits next to cereal packs twice its size. It has to be seen from the end of the aisle.
The approach
Mara drew a fat, outlined wordmark that works stitched on a cap and printed on card. Each flavour got one colour, one stripe and one drawing: a chilli, a lemon, a sprig of rosemary.
Robin put all three boxes on one dieline, so they print as one job.
Carlisle shot the launch where the salt gets used: on a tomato bagel in a diner, and in a trolley in the aisle.
The approach
Mara drew a fat, outlined wordmark that works stitched on a cap and printed on card. Each flavour got one colour, one stripe and one drawing: a chilli, a lemon, a sprig of rosemary.
Robin put all three boxes on one dieline, so they print as one job.
Carlisle shot the launch where the salt gets used: on a tomato bagel in a diner, and in a trolley in the aisle.
The approach
Mara drew a fat, outlined wordmark that works stitched on a cap and printed on card. Each flavour got one colour, one stripe and one drawing: a chilli, a lemon, a sprig of rosemary.
Robin put all three boxes on one dieline, so they print as one job.
Carlisle shot the launch where the salt gets used: on a tomato bagel in a diner, and in a trolley in the aisle.
Results
Results
Results
012345678901234567890123456789
flavours printed on one dieline
012345678901234567890123456789
print run for the whole range
The three flavours launched together, with a year of pictures from one shoot. The cap was made for the team. Customers asked for it, so Salty sells it now.
Counted at launch, from the printer’s order and the dieline in the handover files.
012345678901234567890123456789
flavours printed on one dieline
012345678901234567890123456789
print run for the whole range
The three flavours launched together, with a year of pictures from one shoot. The cap was made for the team. Customers asked for it, so Salty sells it now.
Counted at launch, from the printer’s order and the dieline in the handover files.
012345678901234567890123456789
flavours printed on one dieline
012345678901234567890123456789
print run for the whole range
The three flavours launched together, with a year of pictures from one shoot. The cap was made for the team. Customers asked for it, so Salty sells it now.
Counted at launch, from the printer’s order and the dieline in the handover files.
Client quote
5.0/5
“We showed up with three jars and a spreadsheet. A year later, people wear our cap to the supermarket.”
Femke de Vries
·
Co-founder, Salty
Client quote
5.0/5
“We showed up with three jars and a spreadsheet. A year later, people wear our cap to the supermarket.”
Femke de Vries
·
Co-founder, Salty
Client quote
5.0/5
“We showed up with three jars and a spreadsheet. A year later, people wear our cap to the supermarket.”
Femke de Vries
·
Co-founder, Salty
Deliverables
Wordmark
Flavour colours and drawings
Three boxes on one dieline
Embroidered cap
Launch shoot, diner and supermarket
Deliverables
Wordmark
Flavour colours and drawings
Three boxes on one dieline
Embroidered cap
Launch shoot, diner and supermarket
Deliverables
Wordmark
Flavour colours and drawings
Three boxes on one dieline
Embroidered cap
Launch shoot, diner and supermarket
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call