Sunbase
Sunbase
Sunbase
Back to work
Back to work
Back to work
Introduction
Sunbase is a skincare company in Riyadh with one product: The Daily Base, a mineral SPF 50 for every morning, not just the beach. The formula was finished. The wordmark, the tube and the launch film were not.
Introduction
Sunbase is a skincare company in Riyadh with one product: The Daily Base, a mineral SPF 50 for every morning, not just the beach. The formula was finished. The wordmark, the tube and the launch film were not.
Introduction
Sunbase is a skincare company in Riyadh with one product: The Daily Base, a mineral SPF 50 for every morning, not just the beach. The formula was finished. The wordmark, the tube and the launch film were not.
Client
Sunbase
Client
Sunbase
Client
Sunbase
Location
Riyadh, Saudi Arabia
Location
Riyadh, Saudi Arabia
Location
Riyadh, Saudi Arabia
Timeline
3 Weeks
Timeline
3 Weeks
Timeline
3 Weeks
Year
2024
Year
2024
Year
2024
The challenge
Sun care shelves are orange and yellow, with big numbers and beach photos. A tube like that goes in a beach bag and stays there.
Sunbase needed a tube people keep by the bathroom sink and reach for every day.
The challenge
Sun care shelves are orange and yellow, with big numbers and beach photos. A tube like that goes in a beach bag and stays there.
Sunbase needed a tube people keep by the bathroom sink and reach for every day.
The challenge
Sun care shelves are orange and yellow, with big numbers and beach photos. A tube like that goes in a beach bag and stays there.
Sunbase needed a tube people keep by the bathroom sink and reach for every day.
The approach
Mara set the wordmark in lowercase, running up the side of the tube, with a small asterisk for the sun.
The front lists the facts in plain type: non-nano zinc oxide, SPF 50, PA++++, no white cast, 30 ml. The pale blue cap is the only colour.
Carlisle shot the film on a white set, on wet skin straight after a rinse. The stills are frames from it.
The approach
Mara set the wordmark in lowercase, running up the side of the tube, with a small asterisk for the sun.
The front lists the facts in plain type: non-nano zinc oxide, SPF 50, PA++++, no white cast, 30 ml. The pale blue cap is the only colour.
Carlisle shot the film on a white set, on wet skin straight after a rinse. The stills are frames from it.
The approach
Mara set the wordmark in lowercase, running up the side of the tube, with a small asterisk for the sun.
The front lists the facts in plain type: non-nano zinc oxide, SPF 50, PA++++, no white cast, 30 ml. The pale blue cap is the only colour.
Carlisle shot the film on a white set, on wet skin straight after a rinse. The stills are frames from it.
Results
Results
Results
012345678901234567890123456789%
sell-through across the first two quarters
The tube launched as one product, on a layout built for more. A new product changes the name and one line. Everything else stays.
Measured after two quarters on sale, from Sunbase’s stockist sell-through reports.
012345678901234567890123456789%
sell-through across the first two quarters
The tube launched as one product, on a layout built for more. A new product changes the name and one line. Everything else stays.
Measured after two quarters on sale, from Sunbase’s stockist sell-through reports.
012345678901234567890123456789%
sell-through across the first two quarters
The tube launched as one product, on a layout built for more. A new product changes the name and one line. Everything else stays.
Measured after two quarters on sale, from Sunbase’s stockist sell-through reports.
Client quote
5.0/5
“It sits next to people’s toothbrushes now, not in the beach bag. The reorders tell us they use it every morning.”
Reese Alucard
·
Founder, Sunbase
Client quote
5.0/5
“It sits next to people’s toothbrushes now, not in the beach bag. The reorders tell us they use it every morning.”
Reese Alucard
·
Founder, Sunbase
Client quote
5.0/5
“It sits next to people’s toothbrushes now, not in the beach bag. The reorders tell us they use it every morning.”
Reese Alucard
·
Founder, Sunbase
Deliverables
Lowercase wordmark with sun asterisk
The Daily Base tube, 30 ml
On-pack copy
Launch film
Stills from the film
Layout for future products
Deliverables
Lowercase wordmark with sun asterisk
The Daily Base tube, 30 ml
On-pack copy
Launch film
Stills from the film
Layout for future products
Deliverables
Lowercase wordmark with sun asterisk
The Daily Base tube, 30 ml
On-pack copy
Launch film
Stills from the film
Layout for future products
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
More work,
from the same desk.
Other projects from the studio. All shipped, all still in use.
All work
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Questions, answered.
The things people ask on the first call, written down so the call can be about your project instead.
How do projects usually start?
What do you need from us before we begin?
How long does a brand identity take?
Who will we actually be working with?
How do you price work?
Do we own the work?
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call
Start from the origin point.
Every brand we build begins with one conversation. This is where yours would.
Book a call